East End Capital
Just a stone’s throw away, Jonathon Yormak and David Peretz’s East End Capital, along with GreenOak Capital, is modernizing an older office building. This one at 321 W. 44th St. has an illustrious history as the former home of the Record Plant recording studio.
John Lennon had his own small studio on the top floor, where he was working before returning to his Dakota home the night he was killed.
Yormak has redubbed the building ‘The Plant,’ and lobby visitors are greeted by colorful photographs of exploding paint.
A new 6,000-square-foot green roof deck and conference room has a kitchen, bathrooms and a giant glass overhead entry door that does double duty as a canopy. This was the setting for a recent party with street artist Faile, who jazzed up the entire east side of the building with a giant artwork.
Scott Panzer and Howard Hersch of JLL are handling the leasing, with asking rents of $54 per square foot.
CAST Software recently signed a lease and will move its North American headquarters from 373 Park Ave. South to a 9,145-foot prebuilt on the fifth floor. The company was represented by Michael Kaufman and Michael McCloskey of the Kaufman Organization.
In another deal, Triton Digital signed a 4,759-square-foot lease on the fifth floor. Based in Los Angeles, the company focuses on the digital audio industry and was represented by Robert Kennedy at Colliers.
